Designed To Be Seen.
Made To Be Felt.
Dubbed the internet’s favorite light company by Wired and named one of today’s best inventions by Time, Gantri is proving that designer lighting can be as personal, warm, and sustainable as it is beautiful.
As the senior and sole copywriter, I’ve shaped Gantri’s voice—taking it from an emerging brand to the next leader in modern lighting. Through a full rebrand and countless product launches, my goal has been to craft messaging that makes these high designs feel human.
I’ve concepted and executed multichannel campaigns, conducted creator interviews, more than doubled email conversion, and drafted everything from product descriptions to PR releases. If it was written, clicked, or talked about, I had a hand in it. Scroll down to see how my words helped build the brand.
Creative Strategy & Campaigns
Whether I'm launching a new product or concepting for the holidays, I turn our creators' bold visions into campaigns that resonate—like celebrating the striking blend of technology and fashion in TOMBOGO's Bag Table Light. A one-of-a-kind piece that turned heads at Paris Fashion Week.
Email Marketing & Automation
As Gantri's email marketing manager, my content feels more like a conversation than a sales pitch. I've developed automated flows and targeted campaigns that engage, retain, and have increased conversions by 150% in the past year.
Social & Video
Scripts, social, you name it—I ensure every piece of content is as bright as the lights it's selling. Like this Gantri You video where we debuted the ability to customize every light, empowering consumers to create designs that reflect their personal story.
Website & Brand Copy
I keep messaging consistent and clear to create a seamless user experience across every page. Be it breaking down technical concepts like digital manufacturing in our About section, staying ahead of FAQs, or curating lookbooks like the one above that showcase our latest inspirations and updates.